WordPress powers a large share of UK business websites, and it is a strong platform for SEO when it is set up well. When it is not, slow themes, plugin conflicts, duplicate archives and messy permalinks quietly hold rankings back.
As a hands-on SEO consultant, we work inside WordPress every week, fixing the technical foundations and building content that ranks.
What Does a WordPress SEO Consultant Do?
- Audits themes, page builders and plugins for speed and crawlability
- Configures an SEO plugin properly: titles, descriptions, schema, sitemaps and indexing rules
- Cleans up tag, category, author and attachment archives that create thin pages
- Improves Core Web Vitals through caching, image optimisation and leaner templates
- Structures permalinks, breadcrumbs and internal links around your key services
- Plans safe redesigns and migrations with full redirect mapping
The general role is covered in our guide on what an SEO consultant is.
Common WordPress SEO Problems
The issues we see most are heavy page builders that slow pages down, outdated themes and plugins, search pages and tag archives indexed by mistake, and multiple plugins all trying to output the same schema.
WordPress’s own documentation on search engine optimization is a useful starting point for site owners.
Keeping WordPress Safe and Fast
Outdated core, themes and plugins are a security risk as well as an SEO one. Part of good WordPress SEO is a sensible update routine, backups and a staging site for bigger changes.
WordPress SEO Pricing
Costs depend on the size of the site and how much needs fixing. See our guide on how much an SEO consultant costs.
How a WordPress Project Runs
We audit the site, agree a roadmap and then either make changes directly or brief your developer. Read what to expect from an SEO consultant for the full process.
Consultant or Web Agency?
Web agencies build sites; SEO consultants make them rank. Our guide on SEO consultant or SEO agency explains how the roles differ.
Finding the Right Person
Ask candidates which SEO plugin they prefer and why, and how they would speed up your theme. Our article on choosing an SEO consultant has more questions.
In-House or Outsourced?
Compare costs with our article on what an SEO consultant earns.
Related Services
WooCommerce shops can combine this with our e-commerce SEO consultant service.
Local businesses on WordPress often pair it with a local SEO consultant review of their location pages.
Talk to an SEO Consultant
If you would like a second opinion on your website, book a free SEO consultation with our team.
Frequently Asked Questions
Which WordPress SEO plugin is best?
Rank Math, Yoast and The SEO Framework all work well. What matters is configuring one plugin properly, not installing several.
Do page builders hurt SEO?
Not automatically, but heavy builders can slow pages. Lighter block-based themes are usually faster.
Can you work with my existing developer?
Yes. We often write the technical brief and check the work once it is done.