Online shops face SEO problems that brochure sites never see: thousands of near-identical product pages, faceted navigation that creates endless URLs, out-of-stock items, and category pages competing with marketplaces like Amazon. An e-commerce SEO consultant specialises in exactly those issues.
As a results-driven SEO consultant working with UK retailers, we focus on the pages that make money: categories, top products and the guides that bring buyers to them.
What Does an E-commerce SEO Consultant Do?
- Plans category and subcategory structure around how shoppers search
- Controls faceted navigation and filters so they do not waste crawl budget
- Fixes duplicate and thin product pages, including variants and out-of-stock items
- Adds product, review and breadcrumb structured data for richer results
- Writes or briefs category copy and buying guides that answer pre-purchase questions
- Plans migrations between platforms such as WooCommerce, Shopify and Magento
Our broader guide on what an SEO consultant does explains how this fits into the general role.
Category Pages Win Most Revenue
For most shops, category pages target the highest-value searches (“women’s running shoes”, “oak dining tables”). Strengthening their content, internal links and filters usually delivers more revenue than optimising individual products.
Google’s SEO best practices for ecommerce sites cover site structure and product data in more depth.
Platform Migrations
Changing e-commerce platform is the riskiest moment for a shop’s organic traffic. Every product, category and image URL needs a redirect plan, and the new templates need checking before launch.
Google’s documentation on site moves and migrations sets out the redirect process step by step.
E-commerce SEO Costs
Large catalogues need more technical work than small sites. See our guide on SEO consultant pricing for typical UK ranges.
How E-commerce Projects Run
We begin with a crawl of the full catalogue, Search Console data and revenue by landing page, then build a roadmap. Our guide on what to expect when working with an SEO consultant explains each stage.
Consultant or E-commerce Agency?
Agencies can supply large volumes of product copy; consultants usually lead strategy and technical fixes. Our comparison of SEO consultant vs SEO agency helps you choose.
Questions for an E-commerce SEO Consultant
Ask how they handle faceted navigation, out-of-stock products and migrations. More questions are in how to choose an SEO consultant.
Hiring In-House
Larger retailers often hire an in-house SEO manager. Compare costs using SEO consultant salary data.
Related Services
Shops built on WooCommerce benefit from our WordPress SEO consultant work on themes, plugins and speed.
Retailers with physical stores should also look at our local SEO consultant service for map rankings.
Talk to an SEO Consultant
Want an honest view of your own site? Book a free SEO consultation and we will talk through what to fix first.
Frequently Asked Questions
Should out-of-stock product pages be deleted?
Usually not. Keep temporarily unavailable products live with alternatives; redirect permanently discontinued ones to the closest category.
Which platform is best for SEO?
WooCommerce, Shopify and Magento can all rank well. Setup and content matter far more than the platform.
Do product descriptions need to be unique?
Yes, for your important products. Copying manufacturer descriptions makes it hard to outrank other stockists.